Palm Angels Founder's Vision and Background:

• Francesco Ragazzi, the founder of Palm Angels, started as a photographer with a passion for capturing skateboarding and street culture.
• His vision was to create a brand reflecting the raw and rebellious energy of the streets.

Celebrity Endorsement:

• Palm Angels Worn by celebrities like Messi and Louis Tomlinson, Palm Angels hoodie and t-shirt gained visibility and popularity, contributing to its success.

Hype and Streetwear Community:

• Palm Angels hoodie reps leverages the concept of "hype" in streetwear, using factors like limited availability, exclusivity, and unique design to create anticipation and excitement.
• The Palm Angels Hoodie reps brand effectively utilizes social media to showcase limited edition releases and collaborations, contributing to its popularity.

Marketing and Collaboration Efforts:

• The success of Palm Angels hoodie reps is attributed to collaboration efforts, unique aesthetic, and marketing strategies.
• Limited edition releases and collaborations generate high demand, and the brand has consistency in maintaining quality.

Market Presence and Pricing:

• The anticipation for Palm Angels' new collections drives prices up, both on the official site and retail platforms like StockX.
• The brand's success is a combination of factors, including the founder's vision, unique aesthetic, celebrity endorsements, marketing, and its ability to generate hype within the streetwear community.

Palm Angels CertiLogo Authentication:

• Palm Angels has introduced the CertiLogo to help authenticate genuine items, starting around last year.
• The CertiLogo is specific to each individual item and cannot be copied by counterfeiters to falsely claim an item is genuine.
• Counterfeiters have, however, successfully faked the CertiLogo, but they cannot manipulate it to indicate an item is authentic.

Checking Genuine Palm Angels Items:

• Having the CertiLogo is crucial, but its number behind it is private and shouldn't be shared, as excessive sharing may trigger anomalies in the system.
• To check authenticity, visit the official 30 Logo website, input the CertiLogo number, and upload a photo of the 30 Logo tag.
• The AI-based CertiLogo system quickly verifies authenticity, confirming whether the item is genuine or not.

Quality Checks:

• Genuine Palm Angels items often have a rubberized and slightly raised label, whereas fake ones may lack quality, break easily, and not have a raised feel.
• Check the label for a double-sided card with a gold strip, quality leather cord, and a silky smooth texture. The inside should have a high-quality, honeycomb-like cotton feel.

Additional Tips:

• Counterfeits of Palm Angels come in various qualities and are manufactured in different places, leading to diverse fake versions.
• Quality issues may arise in the counterfeit items, such as poor print, lack of fine details, and overall inferior craftsmanship.

Useful Resources:

• The presenter provides additional resources in the video description, including a link to a video explaining how to get a 20% discount on various brands, including Palm Angels.
• Another link directs viewers to a website showcasing authentic and trusted online stockists for genuine Palm Angels products.